About Ricardo
Producer, Writer & Documentary-Style Director by day // Soccer and music junkie by night // Husband & Father for life
I’m a bilingual, award-winning Executive Producer, writer, and documentary-style director with 15+ years of experience creating commercials, music videos, branded content, and integrated campaigns for Fortune 500 brands and major networks.
What drives me most is capturing stories with honesty, emotion, and a strong human point of view. My work has always lived at the intersection of polished production and real storytelling, helping brands connect with people in ways that feel cinematic, authentic, and emotionally grounded. Whether I’m leading a large-scale campaign or directing documentary-style moments on set, I’m always looking for the truth inside the story and the human detail that makes it resonate.
Over the years, I’ve had the chance to collaborate with incredible talent and bring ambitious productions to life in very different ways: from working on set with Andy Garcia and Bryce Dallas Howard, to talking with Lin-Manuel Miranda about family and legacy, to directing emotionally driven storytelling moments, to orchestrating more than 300 performers down Main Street U.S.A. at Disney’s Magic Kingdom. I’ve filmed Neymar doing what he does best and circled the globe in 13 days to document the rebuilding of a cruise ship in Cádiz and a rock band’s acoustic sessions in Honolulu.
I’ve had the privilege of producing and directing work for brands and organizations including Walt Disney Studios, Disney Parks & Resorts, Disney Channel, Disney Vacation Club, Disney Pixar, Lucasfilm, Universal Music Group, ESPN, Marriott, NAPA, and FIU.
I do my best work in collaborative, high-trust environments where strong ideas, clear communication, and a calm set culture lead to better outcomes. Music, storytelling, and human connection continue to shape the way I lead, create, and direct every project I take on.